Winning Marketing

City Chain

Established in 1985, City Chain is the first watch retail chain in Hong Kong, and a wholly owned subsidiary of Stelux Holdings International Limited. Stelux was founded in 1963 as one of the earliest watch component manufacturers in the Far East and has grown to become an integrated watch group, owning several Swiss watch brands, including Universal Genève, Cyma, Solvil et Titus and Catena. The Group also manufactures Swiss watch movements under the Catena brand. In 1972, Stelux was listed on the Hong Kong Stock Exchange (Stock Code: 00084.HK).Since opening its doors, City Chain has continuously developed its extensive store network, strong watch brand portfolio and industry-leading customer service, all in support of the vision to be the best watch retailer in Asia. The brand not only pioneered a new watch retailing culture in Hong Kong, but also gained a competitive edge by helping watch brand partners build their profile in local markets while enriching consumer choices. Over the years, City Chain has expanded its retail footprint beyond Hong Kong to Macau, Singapore, Malaysia, Thailand and Mainland China, with nearly 300 locations across Asia.In recent years, City Chain has focused on the affordable luxury segment to capture the market potential of Asia’s burgeoning middle class. The brand has continued its pursuit of innovative retailing, product diversity and quality, e-commerce development and further strengthening its reach and appeal in the region. It has also partnered with various international brands to offer customers a multifaceted retail experience.Committed to its industry leadership and culture of customer-oriented service, City Chain has consistently invested in staff development. Front-line staff members are empowered with training on the latest products, technologies, and emerging lifestyle trends. It also offers comprehensive after-sale service across its extensive network to customers, from receiving and tracking repairs to obtaining advice on maintenance.In 2016, City Chain initiated a major revamp across all markets with the launch of new Lifestyle Concept stores. Lifestyle Concept stores are contemporary spaces that showcase City Chain’s diverse products spread across multiple zones, including a special corner for smart watches. The new stores have adopted an open design that features clean lines, earth tones and natural materials, creating a more inviting, spacious and dynamic retail experience. The revamp has injected fresh energy into City Chain’s commitment to partnering with prestigious international brands and seeking out trendsetting products to satisfy market demand and drive industry development.